TV Ad - Gruen Transfer

Description

The brief was to convince the Australian public that we should have an all female parliament. Our strategy was based around the concept that men would be the hardest to persuade that this was a good idea. That’s why we took the light hearted approach or showing the logic of what mothers are capable of – why we should vote for an all female parliament. It was a fun experience and my spot won on the night which was a bonus.